Brian West serves as Vice President of Multiplatform Measurement Strategy & Analytics for NBCUniversal. In this role, West and his team advise on key insights relevant to the changing media and technology landscape by collecting, analyzing, and interpreting multiplatform data from a variety of sources. Brian’s team provides support for NBCU’s cross platform strategies in a number of different areas: establishing and communicating the narrative around cross platform viewing, driving thought leadership and serving as strategic advisors around measurement initiatives, and working with internal and external partners to advance multiplatform measurement and data solutions. Brian has presented at numerous industry events, including the Media Insights & Engagement Conference, ARF’s Audience Measurement Conference, and New York Ad Week.

Speaking on: The Numbers Game - Which Metrics Matter the Most