In television, the old maxim about living and dying by the ratings remains intact. But in our post-DVR, binge viewing, big data and social media driven world, what are the numbers that matter most? If overnights are truly over, which metrics – or what combination of metrics – should drive the decision-making? This session will explore the methodologies used, and the ones that are on the way, to more accurately measure who’s watching what, when, and how – with an eye towards how the new moves in measurement will impact your business.

Moderating:

Julie Bristow
President & CEO
Bristow Global Media Inc.

Featuring:

Karina Dixon
Head of Global Insights
Parrot Analytics

Christian Drobnyk
EVP Programming Strategy & Acquisitions
National Geographic

Lauren Gellert
EVP, Development & Original Programming
WE tv

Brian West
VP, Multiplatform Measurement Strategy & Analytics
NBCUniversal

Sponsored by

2018 Advisory Board

Marquee

Official Music Sponsor

Gold

Silver

Bronze

Delegations