JUNE 5 - 7, 2018 | FAIRMONT MIRAMAR HOTEL, SANTA MONICA, CA
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2018

Session

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Aging Down Unscripted

Tuesday, June 5, 2018
11:15 AM - 12:15 PM
Wedgewood Ballroom

The challenge is real: how to capture an increasingly elusive millennial audience with unscripted content. How are they watching? Why are they watching? What are they watching? New platforms are racking up billions of views for shareable content, and viral sensations, new and returning, are setting ratings records, so it seems that someone has cracked the code. This session will bring together some of the leading media brands making the connection, to discuss how they do it, and why it’s important for the genre.


Moderating:


Evan Shapiro
Principal
eShap.tv


Featuring:


Suzanne Kolb
Chief Brand Officer
Group Nine Media

Fernando Mills
VP, Production & Development
VH1

Matthew Segal
Co-Founder
ATTN:

Tom Wright
Strategic Advisor
Vertical Networks

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