Elwin de Groot is Senior Vice President of Entertainment. In his role, he heads Optomen’s entertainment label Optomen Entertainment stationed in Los Angeles.
With over a decade’s experience, Elwin has worked as Senior Creative Director at Armoza Formats in Israel as well as John de Mol’s Talpa and at Endemol in The Netherlands.
During this time, he has created/ co-created bold unscripted formats across almost all genres. Highlights include primetime singing show The Final Four (Fox), entertainment format I Can Do That (NBC and 13 other countries), game show Babushka (ITV), Sex Tape (to air on Channel 4, UK), game show The People’s Choice, dating show Guys in Disguise to name but a few. He created his first format - a fashion competition called Beat the Top Designer (Net5, NL) - whilst working at Talpa.
Additionally during his time at Armoza, Elwin served as senior flying-producer for many of the company’s formats including I Can Do That – a part of the job that saw him work with some of the biggest channels around the world.