As Senior Vice President of Branded Content & Creative Strategy, Bluprint, Patrick Jager is a key driver of strategy, vision, development of signature shows and originals, brand-driven content development and brand collaborations/sales, NBCUniversal integrations and front-of-paywall content experiences.
Joining in 2018 after first serving as a consultant to Craftsy (the predecessor to Bluprint), Jager played an integral role in broadening and expanding content and programming offerings as well as the launch of the Bluprint brand. As the premier digital destination for lifestyle learning. Bluprint offers online classes and inspirational content focusing on legacy crafts as well as new complementary and adjacent categories that promote and facilitate self-expression in areas including music, writing, dance, yoga, fitness, home décor, entertaining, and kids and family. Bluprint’s extensive content library hosts more than 4,000 hours of original classes and original entertainment series across new categories featuring creative experts who will help inspire, empower and entertain both the experienced creator and everyday doer. Offering content, commerce and community with the convenience of a 24/7 delivery system, Bluprint boasts a community of over 13 million members and delivers a premium experience with best-in-class instructors and like-minded creatives.
Patrick is a veteran television and media producer, most recently having served as Principal at Core Innovation Group and prior, as Senior Vice President of Development and Production at High Noon Entertainment. He brings extensive experience creating programming for a wide array of networks including MTV, AMC, VH1, A&E, Travel Channel, USA Network, HGTV, Food Network, GSN, Science Channel, SYFY, Nickelodeon, PBS, Animal Planet, Discovery and Reelz Channel. His list of credits include the award-winning series Behind the Music,Biography and the smash hit Fixer Upper.
Prior to entering the production realm (and in conjunction to his work in entertainment), Jager was focused on business development and public relations in entertainment, health care and cause-related marketing. He also has extensive experience in the management and development of both consumer and charity special events. In 2000, Jager was appointed Managing Director of Special Projects/Events for the Democratic National Convention’s Host Committee, where he developed and oversaw all LA-sponsored events leading up to and during the Convention.
Having lived and worked abroad, Jager believes that the global marketplace is ever expanding, and genres are ever increasing – offering unique and infinite opportunities to develop new programming models.
Jager is a member of the Academy of Television Arts & Sciences, and the Producer’s Guild of America, and serves as advisor to several non-profit and academic organizations, including the University of Colorado’s College of Arts and Media, Colorado Public Television, the United Way and Urban Peak. He lives in Denver with his husband, son and two dogs.