Brigitte McCray, a successful media executive with over 20 years of experience, was named Senior Vice President of Original Programming and Production in April 2019. In this role, she is responsible for providing strategic direction for all original programming and overseeing all development and current production for the network.
McCray has an extensive background in planning programming, content development, program acquisition, and curation, spearheading multi-platform scheduling and building effective creative teams for top-rated television networks. Prior to joining TV One, she served as Senior Vice President of Programming, Planning and Strategy for the Travel Channel, where she was responsible for short and long-range strategic planning of the network’s programming. She was also charged with developing, implementing and managing network acquisitions, network stunts and specials. In addition, she led brand research and participated in the development of current programming.
Prior to joining the Travel Channel, McCray worked in several roles at Oxygen Media including senior vice president of programming, and vice president of marketing, on-air promotions and creative services. She also held roles at BET and WABC-TV Disney, where she led strategic planning to drive ratings, increase profitability and enhance visibility. McCray also enhanced the network’s look, feel and personality, maximizing its success.
McCray received her B.A. from the University of Maryland. A native of Maryland, she resides in New Jersey with her husband Butch Robinson, an independent filmmaker and their daughter Jordan.