After beginning his career at Bunim-Murray Productions working on four seasons of reality TV classic,The Real World, Rob landed at Mark Burnett Productions, eventually sitting face-to-face with the infamous Omarosa when casting her on the first season of The Apprentice.
Besides casting the first 4 seasons NBC’s infamous hit show, 4 seasons of For Love or Money and 2 seasons of Dog Eat Dog, Rob also firmed his grip on production, working as a producer on all three shows. In 2004,The Apprentice garnered him an Emmy Nomination for Best Reality Competition Series.
Subsequently as VP of Development at Tijuana Entertainment, Rob created and supervised the development and production of two seasons of A&E’s OCD transformational series Obsessed and three seasons of MTV’s Is She Really Going Out With Him, both of which he served as Executive Producer.
Rob joined Lighthearted Entertainment in 2011 as Executive Vice President, eventually rising to become President and owner of the production company with his partner Jeff Spangler. Under their leadership Lighthearted has enjoyed considerable growth, most notably producing 8 seasons of MTV’s worldwide hit Are You the One? and 3 seasons of Vh1’s Dating Naked. Their format-centric development has produced loud ideas like Vh1’s Twinning, TLC’s Labor Games and most recently Facebook’s Relationshipped and OWN’s Ready to Love, which they produced in partnership with Executive Producer Will Packer.