The pioneer of the Israeli formats industry internationally, and the CEO of Armoza Formats, Avi Armoza is one of Israel's leading film and television producers.

Avi has been working in television and film business for more than 25 years. He began his tenure when he founded JCS Productions, which has grown to be Israel largest independent production house. Prior to Armoza, Avi was the VP of Content and Business Development at Israel’s leading Media Company, the Jerusalem Capital Studios.

In 2005, he founded Armoza Formats, and under his leadership it has become a key player in the international formats market, successfully establishing it as a leading independent format development and distribution company that aims to innovate in distribution methods and format creation. In addition to driving the company forward, Avi has served as Executive Producer on several of Armoza’s hit shows, including prime-time entertainment show I Can Do That!, which has become a well-known brand aired in over 85 territories, including in the US on NBC and time singing competition The Four, which has now had two hit seasons on FOX.

Speaking on: Formagination at Realscreen West