Lilla launched Drive, the specialist tv pre-sales and co-production agency in partnership with Ben Barrett in 2013. They then went on to launch the distribution arm of the company in 2016. With unparalleled expertise in raising production finance from international channels, the company has gone on to achieve great results in its first year of distribution.
Hurst and the team work with some of the best production companies in the business, including Lightbox, October Films, Oxford Films, Yap Films and Blink Film & TV.
Prior to setting up DRIVE, Lilla founded Lillavision in 2008, working with indies to secure co production and deficit finance. She was previously Head of Co-production at Channel 5 and Head of Acquisitions and Co-productions at RDF International, now Banijay.