Session
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Tuesday, June 4
11:15am - 12:15pm
Wedgewood Ballroom
Trendwatch: Interactive Unscripted
Tuesday, June 4
11:15am - 12:15pm
Wedgewood Ballroom
Trendwatch: Interactive Unscripted
Unscripted programming has led the charge in bringing the audience into the action, since the days of American Idol's call-in voting. Now, broadcasters and SVOD services are experimenting with interactivity in earnest, ranging from "choose your own adventure"-style content to social media-driven game play. Has tech finally caught up to creative ambition in order to bring us truly interactively unscripted? Hear from producers embracing the interactivity challenge, and learn first hand about the risks and rewards of this brave new world.
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