Session

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Thursday, June 7
10:15am - 11:00am
Wedgewood Ballroom

Hub Entertainment Research Presents: Entertainment Explained

Thursday, June 7
10:15am - 11:00am
Wedgewood Ballroom

Hub Entertainment Research Presents: Entertainment Explained

Screen content consumers have a limited amount of time to spend on their viewing. How do they decide where to spend that time, in a world of practically unlimited options? Join Jon Giegengack from Hub Entertainment Research as he shares valuable data and sheds light on such topics as the importance of the viewer experience, brand perceptions, share of time across platforms, the default sources viewers turn to for entertainment, and the implications of all of this and more for the unscripted industry.