Vasha Wallace is EVP Global Acquisitions & Development at FremantleMedia, one of the world's largest and most successful producers of outstanding entertainment brands, encompassing hit formats from Idols, The X Factor, to Got Talent, The Price Is Right, Let’s Make a Deal and Family Feud.

Vasha’s role encompasses the acquisition, development, international roll out and brand management of entertainment formats. She works with FremantleMedia’s global network of production companies, identifying programme opportunities and undertaking analysis in the latest market trends, presenting her findings inside and outside the organisation. In addition to working with FremantleMedia’s production companies, Vasha also cultivates and manages relationships with content creators, distributors and the independent production community.

Vasha joined FremantleMedia in 2004 as Acquisitions Manager. She became Vice President in 2005 and then Senior Vice President in 2008. In 2012, her remit was expanded and she joined the new Global Entertainment Development division, working across the format programming pipeline. In 2015 she was promoted to the role of Executive Vice President. During her tenure, Vasha has been involved in the international roll out of a number of hit formats including the successful Japanese Fuji format and YouTube hit Hole in the Wall - FremantleMedia's fastest ever format roll out. She also worked across a raft of shows including: Project Runway, Let's Dance, Farmer Wants a Wife, Thank God You're Here, The Apprentice, My Mom Cooks Better than Yours and Who Lives Here.

Vasha began her television career at Sky TV in New Zealand, and then moved to London. She joined London Weekend Television where she worked across a variety of productions, before moving to Granada International Production (now ITV Studios). She progressed to Granada’s Entertainment Development Unit: The Hot House, working across the development slate which included Saturday Night Takeaway, American Princess and Brainiacs. 



Vasha has a First Class Honours Degree in Politics and Mass Communications from London Metropolitan University and a Diploma with Distinction in Interpersonal Communications from the University of London.

Speaking on: Formats: What's Working Where, and Why?