Session - Realscreen West 2016
Fairmont Miramar Hotel & Bungalows | Santa Monica, CA | June 8 – 10, 2016

Session

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Wednesday, June 8
11:15am - 12:15pm
Wedgewood Ballroom

Make or Break: Understanding Your Audience

Wednesday, June 8
11:15am - 12:15pm
Wedgewood Ballroom

Make or Break: Understanding Your Audience

"They love us, they hate us." Like it or not, they determine your success. It’s no secret that the industry is changing at a rapid pace, and understanding your audience is critical to ensure shows break through, get continued attention and turn a profit. What does your target audience look like today, and how will it look two, five or ten years from now? What steps should you take to turn your audience into commercial success?  Here, we'll take a landscape-level look at a transforming population – age, ethnicity, sex, buying power – and the ever-changing ways in which they are viewing shows.



Featuring:


Axel Caballero

Executive Director

NALIP National Association of Latino Independent Producers

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Maitee Cueva

Executive Producer, Development & Production

OWN Oprah Winfrey Network

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Faye Stapleton

Programming Executive

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Moderating:


Vivi Zigler

President Digital Brand & Audience Development

Endemol Shine North America

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