Session
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Wednesday, June 8
11:15am - 12:15pm
Wedgewood Ballroom
Make or Break: Understanding Your Audience
Wednesday, June 8
11:15am - 12:15pm
Wedgewood Ballroom
Make or Break: Understanding Your Audience
"They love us, they hate us." Like it or not, they determine your success. It’s no secret that the industry is changing at a rapid pace, and understanding your audience is critical to ensure shows break through, get continued attention and turn a profit. What does your target audience look like today, and how will it look two, five or ten years from now? What steps should you take to turn your audience into commercial success? Here, we'll take a landscape-level look at a transforming population – age, ethnicity, sex, buying power – and the ever-changing ways in which they are viewing shows.
Featuring:
Moderating:
