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Advisory Board Members
EVP, Head of Unscripted Programming, Lifetime & Head of Programming, FYI
Emmy-nominated programming executive, Gena McCarthy, is the Executive Vice President of Programming and Development for FYI. In her role, McCarthy developed and formatted original global format hits Seven Year Switch and Bride and Prejudice, docu-series Married at First Sight and Married at First Sight: Second Chances, Tiny House Nation, Zombie House Flipping, Man vs Child:Chef Showdown, Stove Tots and many others.
Previously, McCarthy was Senior Vice President, Reality and Alternative Programming for Lifetime Networks. In this position, she led all development and production of the network’s unscripted programming. McCarthy oversaw the development and creation of the popular hit series Dance Moms and its spin-off Abby’s Ultimate Dance Competition, as well as Preachers’ Daughters, Project Runway All-Stars, Pretty Wicked Moms and Kim of Queens. She also developed the hit series Bring It! and led production of the Emmy-nominated smash hit Project Runway and the award-winning Coming Home, among others.
Prior to joining Lifetime, McCarthy was Senior Vice President Development and Production for Discovery Channel, where she managed the creation and execution of more than 500 primetime series and specials, including the innovative hits Pitchmen, Dual Survivor and The Colony. She also oversaw the development and production teams across all content, including blockbusters Deadliest Catch, Life, Stormchasers and Man vs. Wild. In an earlier tenure at Discovery, McCarthy was Executive Producer of brand-definitional hit series and stunts including Dirty Jobs, Mythbusters and Shark Week.
From 2006 to 2008, McCarthy was Vice President, Development and Production at WE tv, where she launched successful series and specials for the network. She created the hit series My Fair Wedding, oversaw Bridezillas to record growth, and co-created and ran the network’s signature prime-time wedding block. McCarthy also developed key hit series including The Locator, High School Confidential and Women Behind Bars.
A six-year veteran of TLC’s programming and production units from 1998-2004, McCarthy co-developed and executive produced multiple successful series and specials for the network. She co-developed the groundbreaking genre-buster Junkyard Wars and executive produced series including Mostly True Stories: Urban Legends Revealed, In a Fix, For Better or For Worse and Faking It.
McCarthy began her career at WQED Pittsburgh, where in 1993 she started as a Copywriter and Publicist, and was eventually named Manager of Development and Production on the children’s series Where in Time is Carmen Sandiego and the Wonderworks family movie franchise.
McCarthy graduated from the University of Pittsburgh with a B.A. in English Writing and History. She currently resides in Montclair, NJ.
Speaking at: Let's Make a (New) Deal