Romina Rosado is Executive Vice President and General Manager of Hispanic Streaming for NBCUniversal Telemundo
Enterprises. Rosado is responsible for developing, producing and programming a robust content slate to super charge the growth of Latinos on Peacock, including the upcoming Tplus content brand, and across all Telemundo and NBCUniversal streaming platforms. Rosado leads cross-company efforts and collaborates with Peacock’s leadership in the development of the service’s Latino content to effectively target and connect with the full spectrum of Hispanics. She reports directly to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.

Most recently, Rosado served as Executive Vice President of Entertainment & Content Strategy for NBCUniversal Telemundo, where she oversaw the company’s omnichannel strategy and growth of Telemundo digital into a streaming powerhouse. Under her leadership, usage of the Telemundo App tripled in 2020 with record-breaking properties, including “El Señor de los Cielos” (Lord of the Skies) and “Pasión Prohibida” (Forbidden Passion). Rosado joined Telemundo in 2018 to develop the Noticias’ Telemundo digital strategy in the run-up to the 2020 presidential election. Prior to that, Rosado was Senior Vice President of Global Content at NBCUniversal´s E! in Los Angeles, where she oversaw all content, news gathering, audience development, and product for the company’s news division. During her time at E! News, she helped to expand programming and grow the brand’s footprint to more than 1 billion engagements per month in over 160 countries, making E! News the largest multiplatform entertainment news and women’s lifestyle brand globally. Earlier in her career, Rosado was Executive Producer at Us Weekly, where she was responsible for launching and executing the company’s digital expansion. She also advised some of the world’s leading NGOs and government agencies on their digital strategies and was a consultant to the European Central Bank ahead of the introduction of the Euro. 

In recent years, Rosado has been a recipient of notable awards including Multichannel News Wonder Women of Los Angeles, Cablefax Most Powerful Women in Cable, and Cynopsis Model D and IT lists. 

Rosado serves on the Teach for America Miami-Dade Advisory Board, a diverse network of leaders who work to confront injustice of education inequity through teaching, and the Advisory Board for Grate Media, a new food-driven media brand. Rosado received a Bachelor of Arts from Nebrija University in Spain.

Speaking on: Time For Change: Representing Latinx Communities In Unscripted