Colin Helms is Senior Vice President of Connected Content for MTV at Viacom Media Networks. In this role, he leads both the day-to-day operations and long-term strategic growth of MTV’s multiscreen initiatives, including the programming and production of original video, editorial, games and apps for MTV.com and related digital platforms. Additionally, Colin oversees MTV’s newly created content lab for new platforms.

Working closely with both sales and integrated marketing, Colin has driven strong revenue growth during his eight-year tenure. Under his leadership, MTV.com has become one of the most visited online music destinations, and has emerged as one of the largest brands on social media, with a combined footprint of over 150 million fans across Facebook, Twitter, Instagram, Tumblr and others.

Colin also plays a vital role in amplifying MTV on-air programming through transmedia and social co-viewing experiences, particularly around MTV’s successful multiplatform tentpole events, including MTV Video Music Awards, MTV Movie Awards and mtvU Woodies.

Colin’s past responsibilities for MTV Digital include VP of Programming and Editorial Director. Prior to MTV, Colin was one of the founding editors of the urban men’s lifestyle magazine Complex and the editor-in-chief of the college music journal and annual music festival CMJ.

Speaking on: Screen Time