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Craig Parks

General Manager of Brands

Pivot

Craig Parks is Senior Vice President, Digital & Live Programming for Pivot, Participant Media’s new cable network targeting millennials, set to launch August 1, 2013.  Parks is responsible for the network’s live talk show, TakePart Live,  which will air in late night five nights a week.  He also oversees the creation of digital and interstitial content video content for TakePart.com and branded content for sponsors and partners. 

 Parks joined the company from IFC where as Senior Vice President, Digital Media & Alternative Content, he led the charge in building the network’s online presence and growing fan base around its roster of original comedy series. Parks was responsible for IFC.com, the network’s social media outreach, and the availability of content on alternative platforms, including Hulu and Amazon, and mobile application–efforts, which directly contributed to IFC’s business and revenue growth. As a result of a partnership he forged with Facebook and the introduction of IFC Sync, the second season of the network’s Emmy® Award-winning series Portlandia became a social media phenomenon. Under Parks’ direction, IFC.com served as a conduit to connect the influential IFC community to popular social media sites, including Facebook, Twitter and foursquare.

Prior to joining IFC in 2007, Parks served for three years as executive producer and creative director of special projects in the On-Air and Promotions department of AMC Networks, the parent company of IFC. In this role, he serviced AMC Networks corporate and many of its businesses, including IFC and WE tv. Previous to that he was an executive producer for ABC Family, overseeing the creation and execution of integrated marketing and co-branded content for ABC Family’s marketing and on-air promotions departments. Earlier in his career, Parks held positions at MTV and VH1. Parks is a graduate of University of Florida and University of Texas. He is also an alumnus of CTAM’s executive management program, CTAM U, at Harvard Business School.

 

Speaking on: Screen Time

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