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Michael Lolato
VP Sales Solutions, Unscripted Series, Global Distribution and International
GRB Entertainment
Mike Lolato oversees international distribution of GRB Entertainment - an established trendsetter of unscripted alternative programming. GRB is the producer of Emmy-nominated Intervention and the upcoming WE TV reality program Pregnant & Dating among several other highly rated unscripted shows to which it retains global distribution rights. Lolato's 20 years in the media business began in advertising which led to marketing PAYTV & VOD channels with Astral Television. From there, Lolato moved into the distribution side at Chum Television in Canada and during his Affiliate Sales' role, he helped launch 6 networks nationwide. Next Lolato managed International Program Sales where he sold shows to literally every country in the world and in almost every genre. During his time at Canamedia, he successfully added development to his responsibilities with the successful creation and sales of programs in the factual genre. Lolato continues bringing top content to viewers around the world in his recently announced position of SVP, International Distribution for GRB, whose library contains over 2,000 hours of factual entertainment.
Speaking on: Meet an Expert