Bruce Gersh co-founded FishBowl Worldwide Media with Vin Di Bona in January 2010 and serves as President and CEO, responsible for setting and executing the company's vision. Prior to joining FishBowl, Gersh was Senior Vice President, Strategy and Operations, Intellectual Property at the William Morris Agency where he worked with clients to help develop new and innovative business opportunities. His efforts included developing a branded cable channel with Hasbro in partnership with Discovery to creating new business opportunities for some of WMA's high profile clients including J.J. Abrams (Star Trek, Lost), Steve Oedekerk (Jimmy Neutron) and Jon Chu (Step Up). Gersh spent eight years at Disney/ABC, most recently as SVP Business Development, Disney-ABC Television Group. In this capacity, he was responsible for all traditional and digital media business development programs across ABC Daytime, ABC prime time, ABC Studios, ABC News, Soapnet and ABC Family. Gersh was charged with the development and management of new business initiatives, spanning merchandise licensing, book publishing, music soundtracks, home video, e-commerce, and product placement for hit prime time series Lost, Desperate Housewives, Grey's Anatomy and Ugly Betty, which spawned successful product lines ranging from DVDs and soundtracks to apparel and computer video games. As part of the Disney-ABC Television Group's Digital Media team, he also managed ABC Entertainment's digital media efforts, including web-based, mobile and broadband platforms. In 2006, Gersh and the ABC.com team received an Interactive Television Emmy Award for Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms for the website's Full Episode Streaming Broadband Player which featured ad-supported, full-length episodes of four ABC prime time series at ABC.com. This marked the first time a broadcast network made multiple series available for viewing free online to consumers. Gersh was also instrumental in the development and launch of ABC Mobile, a new linear mobile channel on Sprint featuring a variety of popular full-length and short-form news and entertainment content, including full-length episodes of Desperate Housewives, Grey's Anatomy, Lost and Ugly Betty as well as ABC News, Good Morning America, World News Tonight, Nightline, This Week and other ABC News Specials. During his tenure at ABC, Gersh was involved in several groundbreaking business development initiatives across the online and traditional business units of the Network. He developed the first premium-rate SMS campaign in the U.S. for ABC Daytime and devised and managed Shop the Soaps on ABC Daytime, widely considered to be the first fully integrated cross-media shopping program on network television which has since expanded beyond daytime to include prime time products at ABC.com. Additionally, Gersh played an integral role in developing the Lost Diaries, an original, short-form extension of Lost for the wireless and broadband platforms. Before joining ABC, Gersh was a business development consultant for NBC Enterprises, where he identified and created new revenue generating programs. He was instrumental in the creation and expansion of the NBC direct response business, which was measured as revolutionary in the network television world. He began his career at Arthur Andersen and was named by the Hollywood Reporter in their Next Generation issue as one of the young executives poised to become an industry leader.
Speaking on: Screen Time