Anjali is an entrepreneur with a passion for driving innovation in media and marketing analytics. She is the co-founder & CEO of Diesel Labs, a content analytics company that addresses the toughest questions facing media companies today: what to produce and where to distribute and market it. Before starting Diesel Labs, she was the Global Director of Media Research at Twitter where she developed the ‘playbook’ for television - illuminating the synergies and opportunities across traditional and new media. She joined Twitter via their acquisition of Bluefin Labs (the pioneer of Social TV Analytics), prior to which she was the VP of Strategy & Analytics at Digitas. Anjali holds an MBA from MIT Sloan and a BA in Economics from Tufts University.