JUNE 4 - 6, 2019 | FAIRMONT MIRAMAR HOTEL, SANTA MONICA, CA
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2019

Session

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Thursday, June 6
11:15am - 12:15pm
Wedgewood Ballroom

The Numbers Game - Which Metrics Matter the Most

Thursday, June 6
11:15am - 12:15pm
Wedgewood Ballroom

The Numbers Game - Which Metrics Matter the Most

In television, the old maxim about living and dying by the ratings remains intact. But in our post-DVR, binge viewing, big data and social media driven world, what are the numbers that matter most? If overnights are truly over, which metrics – or what combination of metrics – should drive the decision-making? This session will explore the methodologies used, and the ones that are on the way, to more accurately measure who’s watching what, when, and how – with an eye towards how the new moves in measurement will impact your business.



Featuring:


Karina Dixon

Head of Global Insights

Parrot Analytics

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Christian Drobnyk

EVP Programming Strategy & Acquisitions

National Geographic

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Lauren Gellert

EVP, Development & Original Programming

WE tv

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Brian West

VP, Multiplatform Measurement Strategy & Analytics

NBCUniversal

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Moderating:


Julie Bristow

Founder

Bristow Global Media Inc.

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