Session
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Thursday, June 6
11:15am - 12:15pm
Wedgewood Ballroom
The Numbers Game - Which Metrics Matter the Most
Thursday, June 6
11:15am - 12:15pm
Wedgewood Ballroom
The Numbers Game - Which Metrics Matter the Most
In television, the old maxim about living and dying by the ratings remains intact. But in our post-DVR, binge viewing, big data and social media driven world, what are the numbers that matter most? If overnights are truly over, which metrics – or what combination of metrics – should drive the decision-making? This session will explore the methodologies used, and the ones that are on the way, to more accurately measure who’s watching what, when, and how – with an eye towards how the new moves in measurement will impact your business.
Featuring:
Christian Drobnyk
EVP Programming Disney Branded Television & National Geographic
National Geographic
Moderating:
Sponsored by:
