Amy Emmerich is the chief content officer at Refinery29, the leading digital media company for women with an audience footprint of over 500 million across all platforms. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An award-winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and emerging social media.
As CCO at Refinery29, Amy is focused on driving content strategy and expanding distribution across channels as the brand scales globally. She has launched several original series at Refinery including Short Cuts, Riot and Skinny, which premiered at the 2016 Sundance Film Festival with rave reviews, and earned a Webby award for Drama: Long Form or Series. In 2016, Refinery29 launched the ShatterBox Anthology, a short film initiative that provides emerging female filmmakers the support and opportunity to realize their visions and reach new audiences. Shatterbox Anthology’s first film, Kitty, which is Chloë Sevigny’s directorial debut, premiered at the Cannes Film Festival in May 2016. Two other films premiered at the Sundance Film Festival in 2017, including Come Swim, Kristen Stewart's directorial debut short film, and Lucia, Before and After, directed by Anu Valia, which also won the Sundance Film Festival's Short Film Jury Award: U.S. Fiction. Since December 2015, Refinery29’s video views have grown by roughly 500% and is currently driving more than 250MM video views per month.
Amy was formerly the EVP of programming at Refinery29, where she spearheaded the growth of the video department, launched dozens of original series, and helped expand the company's content offerings. She is committed to creating a dialogue with a powerful generation of women around topics that matter.
Prior to Refinery29, Emmerich served as vice president of production at Vice Media, where she contributed to launching two successful YouTube channels while organizing international creative efforts and overseeing production teams across multiple verticals. Before Vice, she was the vice president of production and development for the Travel Channel, where she oversaw all network programming. Emmerich’s career also includes producer roles at HBO and Oxygen Media. She has won multiple Emmy awards for a documentary special, Translating Genocide, and projects such as MTV’s Made, and was featured on the 2016 Variety Power of Women New York Impact Report.