Bruce Robertson is executive vice president of creative strategy at Lucky 8 TV, overseeing development and creative direction at the production company, and working with its partners to support the creative culture of the business as it continues to grow. Robertson manages the company’s development team in New York while also expanding and overseeing its creative team in Los Angeles.
Robertson was previously EVP, creative strategy at ITV Studios America where he oversaw development and expanded creative direction for unscripted programming. During his tenure, ITVSA’s unscripted development slate grew exponentially and in a wider range of genres, with series launcheds including #RichKids of Beverly Hills (E!), Cesar 911 (NatGeo Wild) and Best Time Ever with Neil Patrick Harris (NBC).