Ivana Kirkbride is currently the Chief Content Officer for go90 where she oversees both creator relations, content acquisition, partner management and business development. Ivana is responsible for go90’s content strategy, development & programming, channel mix, editorial and merchandising strategy across live sports, originals, primetime and best-of-the-web. Previously, Ivana was the Head of Content at Vessel where she oversaw all content efforts and creator partnerships.
Prior to Vessel, she spent five years at YouTube, most recently as the Head of Unscripted where she oversaw unscripted development, programming and production involving top creators for YouTube Originals. Additionally, she led the YouTube Content Accelerator, global content investments and investment strategy at YouTube. Ivana began her time at YouTube as the Pop Culture lead for Original Programming where she oversaw the launch of over 25 YouTube original channels such as WIGS, Awesomeness TV, The Nerdist, SourceFed, Young Hollywood and more.
Ivana holds a bachelor’s degree in science with a concentration in finance from the McIntire School of Commerce at the University of Virginia.