Michael Schneider is TV Guide Magazine's Chief Content Officer, overseeing the magazine, managing breaking news and feature coverage. He also helps overseeTVInsider.com(the TV website fromTV Guide Magazine’s parent company). Michael is a regular contributor to Los Angeles public radio stationKCRW, where he hostsThe Spin-Off,a podcast about the TV industry, and also appears on the radio programsThe BusinessandPress Play.

As a boy, Michael collected copies of TV Guide and programmed his own imaginary TV network. What seemed awfully odd back then came to good use later in life, as Michael has spent more than 20 years covering the TV business. He joinedTV Guidein January 2011; prior to that, he was TV editor ofVarietyand Daily Variety, a post he held since 1999. And before that, he was the Los Angeles bureau chief of the weekly TV tradeElectronic Media(later known asTelevision Week).

As the blogger behind Franklin Avenue (www.franklinavenue.net), Michael writes about Los Angeles media, restaurants, politics and events for the blog, which has appeared in such publications as theLos Angeles Times andLos Angeles Magazine. He also organizes the annual "Great Los Angeles Walk" urban hike through the city, named a "Best of LA" event byLA Weekly.

As a television expert, Schneider has appeared on ABC "World News Tonight" and "Primetime Live," NBC's "Today" show and "Dateline NBC," CBS' "Early Show," G4's "Attack of the Show," E! News Daily, CNN, MSNBC, “Access Hollywood,” NPR and many other programs and outlets. He also served as a reality show judge on a Fox Reality Channel show you probably didn't see. Michael is a Northwestern Univ. graduate and lives in Los Angeles with his wife and two young boys.

Speaking on: Keynote Conversation: Mark Burnett