Bruce Robertson oversees the development and the expanded creative direction for ITV Studios America's non-scripted programming and manages teams on both the West and East Coasts. He also manages all the non-scripted overall and first look deals for the company. Since he took on the role in 2011, the company's non-scripted development slate has expanded exponentially and in a wider range of genres. Series such as "Best Time Ever with Neil Patrick Harris", "#RichKids of Beverly Hills", "The Chase" and "Cesar 911" have been sold under Bruce's tenure. He works closely with ITV's UK head office and international offices to ensure there is a flow of formats between the US business and ITV Studios' international production centers including the UK, Germany, France, the Nordics and Australia. As part of the company's senior team, he has assisted in developing the company's overall strategy, including new content opportunities across multiple platforms and technologies.

Speaking on: Bringing Big Swings to Broadcast