As Director of Development in CBC’s Unscripted Content group, Sandra is responsible for finding new formats, and overseeing development and production of formats and original series, with independent and in-house producers in the genres of factual entertainment, arts, and documentaries.
Sandra joined CBC Factual Entertainment when it was created in 2006 and helped establish a new programming presence in prime time, supervising the Canadian iterations of several international formats: the award-winningDragons’ Den,The Week the Women Went, andTest the Nation. She oversaw development of the first English language version ofComedy on the EdgeandVillage on a Diet, as well as other original formats with Canadian and international production partners, includingBattle of the Blades,Make the Politician Work,Canada’s Smartest Person andRedemption Inc.
Her career as a broadcast executive encompasses three conventional, three analog and two digital specialty channels. She has supervised countless hours of documentaries and series in reality, lifestyle, food, décor, science, medicine, business and talk. She was hired for the launch of Discovery Health Channel Canada and was part of the launch team for Canada’s business channel, BNN, and produced its first live nightly talk show,The Bottom Line.
Speaking on: Speed Pitching One