Greensfelder’s passion for compelling television and her interest in social anthropology spurred her to start a production company with business partner Sean Gallagher. In starting Half Yard Productions, Greensfelder sought to develop and produce entertainment content that would appeal to a broad audience but focus on extraordinary every day characters and their stories. Whether it’s watching brides on Say Yes to the Dress or noodlers on Hillbilly Handfishin’, Greensfelder sees shows as a window into extraordinary worlds.

Prior to starting Half Yard Productions, Greensfelder was senior vice president of programming and development for Discovery Channel. Under her direction, Discovery launched a number of successful series that have become signature programs for the network, including Deadliest Catch, Dirty Jobs, MythBusters and American Chopper, in addition to award-winning specials like Emmy-nominated The Flight That Fought Back and the critically acclaimed Planet Earth. Greensfelder played a key role in creating the Discovery Channel Quest initiative, which funded and filmed scientific expeditions around the world. While at Discovery, Greensfelder was named one of Hollywood Reporter’s Next Generation: 35 under 30. She is a member of the Maryland International Film Festival’s Advisory Board.

Greensfelder started her career in production with Transatlantic Films, a UK-based production and distribution company. Greensfelder holds a bachelor’s degree from Yale University and a MBA from the Wharton School at the University of Pennsylvania. A native Washingtonian, Greensfelder is a talented photographer and mother of two girls who DVRs a lot of Nick Jr.

Speaking on: The Grass is Always Greener