Ben Relles is Head of Unscripted Programming for YouTube Originals. In this role he is responsible for the development of unscripted series such as What the Fit starring Kevin Hart, Mind Field starring Michael Stevens and Katy Perry: World Wide Witness. He has also overseen the launch of several documentaries including Demi Lovato: Simply Complicated, and GiGi Gorgeous: This Is Everything. Before joining the YouTube Originals division, Relles served as YouTube’s Global Head of Creative Strategy where he led a team responsible for helping YouTube partners build loyal audiences and create break-out hit series.
Prior to joining YouTube, Relles was Vice President of Programming and Content Development at online video leader Next New Networks. While there he led content strategy as the company built viewership to over 2 billion total views with networks he launched including Barely Political and Vsauce. In March 2011 Next New Networks was acquired by YouTube.
Relles received his MBA in Marketing from the Wharton School of Business. He was a founding partner of MarketVision, Inc and spent several years at Omnicom agencies including BBDO and TBWA. He currently lives in Los Angeles with his wife, and their three children.